Lowe Rental Marks Another Successful Year at SIAL Paris, Supporting Global Food Innovation with Refrigeration & Catering Equipment Rental Solutions.
Lowe Rental, the global market leader of refrigeration and catering equipment to the world’s largest food and beverage exhibitions, is celebrating another successful year as the official refrigeration and catering equipment supplier to a prestigious exhibition in the food industry’s trade show calendar. Partnering with exhibitors from more than 130 countries, Lowe Rental provided c.2,000 pieces of refrigeration and catering equipment to SIAL Paris, supporting the diverse needs of exhibitors across the expansive 5-day exhibition.
The global showcase at SIAL Paris brought together over 285,000 visitors and 7,500 exhibitors from around the world, each presenting products requiring high-impact refrigeration and reliable catering equipment. Supporting businesses with best-in-class equipment rental solutions to prepare, store, and showcase everything from fresh samples to ready-to-serve dishes, Lowe Rental’s 360º exhibition service once again enabled exhibitors to focus on what matters most—connecting with industry peers and partners to spotlight their products on a global stage.
Focused on Exhibitor Success
With long-standing expertise in supporting SIAL Paris, Lowe Rental understands the unique needs of exhibitors and is dedicated to enhancing their experience year after year. Their innovative online portal, the first eCommerce platform of its kind in the short-term rental industry, allowed exhibitors to browse, select, and order their rental equipment in just a few clicks. A fresh and fast approach to the traditionally time-intensive booking process that simplifies and streamlines preparations as exhibitors gear up for business.
Backed by a team of seasoned equipment and sales professionals who are well versed in the specialised hot and cold requirements of a variety of food and beverage products, Lowe Rental complemented an efficient order process with tailored selection advice to help exhibitors choose the most suitable equipment for their product display or preparation needs. And reinforced this support with comprehensive service, ensuring exhibitors had everything they needed from start to finish. From equipment delivery straight to each stand, installation, and 24/7 on-site maintenance, to hassle-free decommissioning and removal, Lowe Rental’s end-to-end support allowed exhibitors to focus entirely on engaging with their audience and showcasing their products.
“Our commitment to supporting exhibitors’ unique needs has always been central to our approach for food and beverage exhibitions, and our partnership with SIAL Paris is no exception," said Patricia Diaz, Head of EU Short Term Rental at Lowe Rental. “By continually innovating our service and providing expert support, our end-to-end solution allows exhibitors to focus on what matters most: their business. This approach underscores the power of rental, giving customers exactly what they need, when they need it most, with the flexibility and peace of mind to succeed.”
Supporting Global Exhibitions with Local Distribution
Lowe Rental’s extensive network of distribution centres across Europe underpins its ability to deliver high-quality solutions to exhibitions like SIAL Paris. And that infrastructure not only ensures a scalable supply to meet the demands of high-profile exhibitions across the region but also enables Lowe Rental to offer a diverse range of refrigeration and catering equipment to meet the specific needs of food and beverage producers, giving each exhibitor access to an unmatched product catalogue.
"Our investment in infrastructure across Europe has enabled us to better meet the demands of exhibitions like SIAL Paris and support our clients with confidence," added Diaz. "We’re proud to be able to bring a versatile range of rental solutions that empower exhibitors to present their products seamlessly on a global stage."
As the curtain falls on yet another SIAL Paris, Lowe Rental is proud to have played its part in a premier industry gathering, supporting exhibitors as they bring pioneering food concepts and products to the world’s stage.
Got an exhibition coming up? Discover how our innovative exhibitor portal makes securing your refrigeration and catering equipment easier than ever. Visit https://exhibitions.lowerental.com/ to explore our rental solutions and see how we can elevate your next exhibition experience.
About Lowe Rental:
- Lowe Rental have been trading since 1977 and have multiple office locations across Europe, Asia and the USA.
- Lowe Rental are experts in refrigeration and catering rental equipment for retail, events, exhibitions, and the public sector.
- Lowe Rental have over 50,000 items of refrigeration and catering equipment, and over 1,000 temporary kitchen units